Want to Know More about Digital Marketing?
Frequently Asked Questions
We know digital marketing can feel confusing, especially if you’re new to it. These FAQs are organized to give you answers fast, so you can see exactly how our services work together to grow your practice or business.
Getting Started
How do I get started with your agency?
We’ll begin with a complimentary consultation to learn about your business goals, review your current marketing, and create a plan tailored to your needs.
What kind of results can I expect?
Clients typically see higher visibility in search, more leads, and improved conversion rates from a combination of SEO, paid ads, website optimization, and patient experience tools.
How long does it take to see results?
Some campaigns, like paid ads, can bring quick wins. SEO, review management, and content marketing build sustainable growth over months.
Will I have a dedicated account manager?
Yes. You’ll have a single point of contact for questions, strategy updates, and reporting.
Attracting More Customers
How will digital marketing bring me new clients?
We combine SEO, paid ads, social media, online reviews and content to get your business found online and attract the right prospects.
Do I need social media?
Yes, if your audience is active there. Social media helps you build trust, share results, and stay top of mind for potential clients.
Should I invest in ads if I need more clients or patients?
Ads drive immediate leads, but combining them with SEO and other tools ensures long-term growth.
Do you track where new clients and patients come from?
Absolutely. Call tracking, form tracking, analytics, and applicable patient treatment reporting show exactly which campaigns drive results.
Converting Leads
How do you make sure leads turn into paying customers?
We help your team convert inquiries into appointments through call coaching, scripts, landing page optimization, and after-hours tools like web chat.
Can you help me improve my website to convert better?
Yes. We optimize websites for mobile, speed, user experience, and clear conversion paths to guide prospects from curiosity to commitment.
What if my staff can’t answer the phone in time?
We use 24/7 live chat and call management tools to capture clients or patients even when your team is unavailable.
Tracking Results
How do I know if marketing is working?
We provide detailed reporting that ties results directly to revenue, showing which channels are producing booked clients or patients.
What metrics do you provide?
Metrics include website traffic, search rankings, leads generated, call volume, appointment bookings, treatment value, and ROI per marketing channel.
Can I listen to calls myself?
Yes. Calls are recorded and accessible for review. AI-assisted summaries can also provide coaching insights.
Technology & Tools
Do I need to manage the tech?
No. We handle all tools, platforms, and integrations so your team can focus on serving your clients and patients.
How do you use AI to help my business?
We use AI where it’s more accurate and efficient (like call summaries) and humans where empathy matters most, ensuring client and patient interactions feel personal.
Do you use AI chatbots vs. real human interaction?
AI handles basic tasks efficiently, but humans manage high-value conversations to build trust and close more clients and patients.
Services
Paid Google & Social Ads
What is the average monthly budget for Google paid ads?
$1,500 per month is a good starting budget for most local campaigns and keywords — this does not include highly competitive terms.
Competitive keywords, such as specialty services, often cost more. For these, we recommend starting at $2,000 a month.
What time of day ranks highest in new patient conversions?
11 a.m. – 1 p.m continues to be the highest converting time of the day.
What causes our Google Ads traffic to fluctuate from month to month?
According to Google Trends there is evidence of varying seasonal activity on specific keyword searches during particular times of the year.
Should we run Facebook Ads in addition to Google Ads?
Facebook and Google are two separate platforms with two different marketing objectives. Both platforms are valuable marketing tools to help you obtain new clients and patients.
Facebook Ads are used for brand awareness, and to advertise specials and promotions.
Google Ads are used when the search intent is to find a new client or patient.
SEO
What is SEO marketing?
SEO marketing is a form of online marketing that utilizes search engine optimization (SEO) to drive more organic traffic to a business’s website. SEO focuses on optimizing content, website structure, and keyword research to target potential clients and patients who are searching for related services. SEO marketing can also involve creating local listings, building backlinks, and utilizing social media platforms to generate more visibility, which is why a well-rounded marketing plan is imperative to your ultimate strategy.
Does my business need SEO?
Yes, businesses and practices of all kinds can benefit from SEO. It helps you reach potential clients or patients, improve online visibility, and increase website traffic and conversions. SEO also strengthens your local rankings so you can connect with more people in your community.
What are the benefits of SEO?
● Increase Visibility: SEO can help businesses become more visible on search engine results pages (SERPs). This will help attract more potential customers to your website.
● Improve Website Traffic: SEO can help businesses attract more organic website traffic. This means that people actively searching for services in your area will be more likely to find your website.
● Boost Brand Awareness: SEO can help businesses build brand recognition. As more people become aware of your business, they’ll be more likely to visit your website and contact you for a service.
● Increase Conversion Rate: SEO can help businesses convert more website visitors into customers. This is because SEO ensures that your website is optimized for better user experience, which makes it easier for potential customers to find the information they need and contact you for a service.
Google Business Profile
How can I ensure that my business is listed accurately on local listings?
Claim and verify your business listing on local directories: Start with Google, Yelp and Bing. Then research other applicable local directories. You also have access to a scan tool to get an idea of where your business stands.
Do business listings such as Google Business Profile impact SEO?
Yes, business listings such as Google Business Profile can have a positive impact on SEO. Business listings help to increase visibility, which can lead to increased traffic and more potential customers. Additionally, having a comprehensive and accurate local business listing can help boost your website’s search engine ranking. This is because search engine algorithms take into account the amount and quality of local citations and listings when determining a business’s relevance to a given search query.
How often and why should you verify the accuracy of your business name, address, phone number (NAP) on business listings?
Businesses should check for NAP accuracy on business listings at least once a month. This is important to ensure that the information listed is up to date and accurate, as incorrect or outdated NAP information can lead to customers being unable to find the practice, which can lead to lost customers and revenue. Additionally, incorrect NAP information can also affect local SEO rankings, which can further impede the business’s ability to attract new patients.
Online Reviews
I have not received an online review in months. Why should I start or continue my reviews-management program?
● Reviews + reputation management is a key component to a comprehensive marketing plan. By monitoring your reviews, you will demonstrate an authentic brand online and gain valuable insight to your business and achieve your goals.
● Our proprietary software tracks reviews across the web. You may think you aren’t receiving reviews, but we find them in all corners of the internet.
● Our Review Specialist creates an ongoing review-generation strategy to ensure you receive reviews to help you stay competitive in your area.
How does my business benefit from online patient reviews?
When a client or patient reviews your business, it allows others to learn more about you, your staff, environment, and the quality of service you provide. Additional benefits include:
● Boosting your search engine rank and allowing potential clients or patients to easily find you
● Fostering your brand’s reputation
● Helping you make better business decisions
● Increasing customer acquisition and retention to help you reach financial goals
● Enabling you to connect with online business communities
Why is getting a negative online review not so bad?
Negative reviews happen. In turn, they offer insight and give you an opportunity to reevaluate and make adjustments to your business, staff and services. We advise our clients to treat every review the same, regardless of the star rating attached to it. If you receive a negative review, we will help you respond kindly and professionally so you can turn that reviewer’s frown upside down.
What types of online reviews should I focus on attaining first?
We recommend focusing on generating a mix of first and third party online reviews.
● First party reviews are those generated on your website.
● Third party reviews are found on review sites such as Google and Facebook. Google is by far the most popular online review platform.
Social Media
What are Google posts and why are they important?
● Google posts help optimize your Google Business Profile.
● Google posts should include some of your business information, such as business address, website URLs, and services. This helps drive traffic to your website and business.
Why is social media important for my business?
Incorporating social media marketing strategies benefits your business in a variety of ways:
● Shows brand voice and expresses your practice personality
● Strengthens your digital footprint and online presence
● Creates connectivity on all digital platforms
● Provides networking opportunities
What is the best social strategy?
The best social media marketing strategy meets your business goals.
We apply a combination of well-timed posts throughout the month, specifically focused on your brand, services, technology, and staff. By incorporating fun, in-office pictures of you and your team, our objective is to engage and influence your target audience.
What is Facebook “boosting” and why is it important?
Definition from Facebook: Boosted posts are ads you create from existing posts on your Facebook page. Boosting a post can help you get more messages, video views, leads or calls. You may also reach new people who are likely interested in your page or business, but don’t currently follow you.
Website conversion rate optimization
What is website Conversion Rate Optimization and why is it important?
Website Conversion Rate Optimization (CRO) is a website optimization process that turns more website visitors into clients or patients or leads. It helps to maximize the effectiveness of the site in terms of generating leads and ultimately improving the bottom line. CRO is used to improve the user experience, increase the time visitors spend on the site, and increase conversions. By optimizing your website for higher conversion rates, more clients or patients can be engaged, resulting in more clients or patients coming through your door.
Does WMx Digital website design use calls-to-action to increase CRO?
Yes. Website visitors are guided by data-driven design techniques to take action by calling your office directly or completing an online form. Chat features are also available and considered an essential tool for your business.
Are original images such as team photos or office photos important for website design, or are stock photos OK to use?
Original team and office photos are important for website design. Professionally taken photos of your team, office, and services allows you to project the type of pubic image you want; to attract the type of clients or patients that best fit your business culture. Potential clients or patients get an idea of who they will work with and the level of service they will receive. Stock images can be used for your website, but won’t have the same impact as original images.
Is SEO important when using new content for a new website?
Yes. SEO helps ensure that potential clients or patients find your website when they search for a business. By optimizing content for relevant keywords, the website can easily be discovered by search engines. SEO helps improve the user experience of your website and is vital for increasing client or patient conversions.
Content & Smart Blogs
Why are blogs important for SEO marketing?
Blogs help to improve search engine rankings by increasing the quantity and quality of content related to a particular business or industry. Blogs share useful information to educate current and potential clients or patients. Blogs provide an effective platform to highlight services, promote specials, and build brand identity.
How often should businesses create a blog post?
This will depend on the goals of the business and the content that will be published on the blog. However, for most businesses, it is generally recommended to post at least 1-2 times a month to maintain a consistent presence. Be sure that your blog posts are relevant, valuable and engaging for readers.